Boosting user activation
Boosting user activation
making an onboarding journey to improve user activation for a math practice tool.
making an onboarding journey to improve user activation
making an onboarding journey to improve user activation
my role
my role
end-to-end design
end-to-end design
timeline
timeline
1 week
1 week
platform
platform
web
web
what is voyagemath?
what is voyagemath?
VoyageMath is a middle-school math practice tool for the US teachers that provides them ready to use content for supplemental practice. VoyageMath is a middle-school math practice tool for the US teachers that.
VoyageMath is a middle-school math practice tool for the US teachers that provides them ready to use content for supplemental practice. VoyageMath is a middle-school math practice tool for the US teachers that.
VoyageMath is a middle-school math practice tool for the US teachers that provides them ready to use content for supplemental practice. VoyageMath is a middle-school math practice tool for the US teachers that.
how does the voyagemath journey start for a teacher?
how does the journey start
how does the voyagemath journey start for a teacher?
digging deep into what was happening in this journey
digging deep into what was happening in this journey
90% of VoyageMath user signups were through a modal shown to users inside Quizizz.
90% of VoyageMath user signups were through a modal shown to users inside Quizizz.
60-70% of the new users didn't even read or scroll through the content voyagemath offered.
60-70% of the new users didn't even read or scroll through the content voyagemath offered.
Only 10% were activated in the same session.
Only 10% were activated in the
same session.
why was this happening???
why was this happening???
we went through the user journey and noted user pain points at every step.
we went through the user journey and noted user pain points at every step.
we needed to:
we needed to:
get users go from a distracted mindset to an exploratory mindset
get users go from a distracted mindset to an exploratory mindset
show value to the user as quickly as we can in the journey
show value to the user as quickly as we can in the journey
create a guided FTUX, making it easier for new users to find relevant content quickly
create a guided FTUX, making it easier for new users to find relevant content quickly
we re-imagined the onboarding:
re-imagining the onboarding:
we managed to double the activation
results
30%
30%
Increase in the number of users landing
inside the detail page of a skill
Increase in the number of users landing inside the skill detail page
Increase in the number of users landing inside the skill detail page
5%
5%
Increase in the Activation
rate for new users
Increase in the Activation
rate for new users
