Boosting user activation
making an onboarding journey to improve user activation for a math practice tool.
my role
End-to-end design
timeline
1 week
platform
web
what is voyagemath?
VoyageMath is a middle-school math practice tool for the US teachers that provides them ready to use content for supplemental practice. VoyageMath is a middle-school math practice tool for the US teachers that.
how does the voyagemath journey start for a teacher?
digging deep into what was happening in this journey
90% of VoyageMath user signups were through a modal shown to users inside Quizizz.
60-70% of the new users didn't even read or scroll through the content voyagemath offered.
Only 10% were activated in the same session.
why was this happening???
we went through the user journey and noted user pain points at every step.
we needed to:
get users go from a distracted mindset to an exploratory mindset
show value to the user as quickly as we can in the journey
create a guided FTUX, making it easier for new users to find relevant content quickly
we re-imagined the onboarding:
we managed to double the activation
30%
Increase in the number of users landing
inside the detail page of a skill
5%
Increase in the Activation
rate for new users
open on desktop to read
this project
made with love :)
